Consumer Awareness Program Marketing

 


 

Consumer Awareness Program (CAP)

MHBA launched the Consumer Awareness Program (CAP) to better educate potential new home buyers. MHBA manufacturer members voluntarily agree to add $10 per module onto each newly constructed home and we dedicate those funds to marketing the modular home industry. This small increase of revenue provides MHBA with funds to effectively reach thousands of potential new modular homebuyers.

MHBA focuses on educating new homebuyers about the advantages of building a modular home and providing them with access to a vast amount of resources that will showcase MHBA members extensive experience in the industry. Through MHBA, homebuyers will gain access to sample floorplans, be able to find a local builder, and will even be able to request an estimate for their dream home.

CAP participants benefit from having their homes highlighted in the gallery, having their logo placed on the homepage, and receiving the latest marketing materials from CAP!

 

CAP Dashboard

The Consumer Awareness Program (CAP) dashboard features the latest statistics resulting from CAP marketing efforts. The purpose of the CAP is to educate potential new homebuyers about the advantages of using modular construction to create their dream home.

 

 

261%

Increase in website sessions

 

37,000

New visitors out of 47,000 total

 

Gallery

The second most  viewed page

 

274%

Increase in unique users

 

 

 

4 Pages

On average viewed per user

 

3000

Visits to the "Find a Member" page

 

50,000

Views for Home of the Month

 

180

Requests for more information

 

CAP Marketing Materials

The marketing materials below are for MHBA members that are participating in the CAP program. The web banners and flyer are downloadable and can be edited by adding your company logo and/or a modular home photo.


CAP Marketing Flyer

 


CAP participant badge

 


300x250 Web Banner (Zipped Folder includes Jpeg & PSD file)

 


728x90 Web Banner (Zipped Folder includes Jpeg & PSD file)

 


120x600 Web Banner (Zipped Folder includes Jpeg & PSD file)

 


8.5" x 11" Flyer (Zipped Folder includes Jpeg & PSD file)

 


Download all files »

 

 

 

On this Page:

CAP Description

CAP Marketing Materials

 


 

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Contact MHBA

Phone: 434.328.2387

Email: info@modularhousing.com